PRODUCER PROFILE:
Based in Klagenfurt, STROH Austria is one of the oldest producers of spirits in Austria, known by the STROH Original Inländer Rum, which everyone in Austria affectionately just calls STROH Rum.
In 1832, when Sebastian Stroh distilled his first schnapps in St. Paul in the Carinthian Lavant Valley, he laid the foundation for an Austrian story of success. For more than 185 years now, the spirits from STROH have been convincing with their authentic and aromatic taste. Today, STROH Inländer Rum is a spirits specialty that has found its permanent place in kitchens and bars in more than 40 countries around the world.
Harold Burstein, managing director of STROH Austria: “STROH is an all-rounder. We have found a home in many places, from Christmas markets to international award winning cuisine as well as from skiing huts in the mountains to trendy bars, for example, in Cape Town. In Austria, the familiarity with STROH is certainly an emotional story. It combines STROH with the memory of the pleasant scent and the delicious taste of pastries and biscuits from our childhood. For generations, STROH signifies baking tradition and the art of confectioners, which made the Austrian pastry cuisine – along with the coffee house culture – internationally popular. We are proud of that.”
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